![]() ![]() IWC would support the Fondation’s goals of ensuring that the famous Frenchman’s humanist ideas would remain alive. Starting in 2005, IWC entered into a partnership with the Saint-Exupéry-d’Agay Estate whereby the heirs of Antoine de Saint-Exupéry and IWC would collaborate in various ways. Nowhere is that nexus more ably demonstrated than in the relationship between IWC and the Fondation Antoine de Saint-Exupéry. IWC’s emphasis on creating stories and dreams, consistent with its attractive and technical timekeeping products, has been a core element in its success. They buy it because it inspires them, because it tells a story.” Indeed, the purchase of any luxury item involves strong emotional underpinnings. ![]() As he says, “Today, people do not buy a luxury watch because it tells the time. Georges Kern, CEO of IWC-Schaffhausen, understands well the unique link between IWC watches and storytelling. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |